A comprehensive tool set for developing a freemium business model.
If you are not familiar with the basics and logic of freemium, we recommend reading “What is freemium?”

The tools are meant to be used as part of a business model design method. You are welcome to pick and choose the tools relevant to you.

However, if you want to learn how to use these tools as part of a structured development process, I recommend taking 10 minutes to read “Business Model Design.”

freemiumimage

Back of the Napkin

Insight
What is freemium?
Freemium pitch canvas
37 freemium links
Freemium potential?

Ideation
put down ideas that are already there

Build (prototype)
Freemium pitch
Back-of-the-napkin calculation – input

Test
Back-of-the-napkin calculation – output

At the Desk/Office

Insight
Cases – in your industry
Cases – in other industries
Business model canvas – describe current model
Empathy map
Value proposition canvas

Ideation
Free brainstorm
What if we looked like… – brainstorm
Business model canvas – brainstorm

Build (prototype)
Business model canvas – draft model
Break even calculation – set up

Test
Ask expert
Break even calculation – output

Real World Testing

Insight
IDEO research
Jobs to be done interviews

Ideation
Free brainstorm
Value proposition – ideation
Business model canvas – adapting to lessons learned

Build (prototype)
Smoke tests – build
Test dashboard – build

Test
Smoke tests – test
Test dashboard – test

Minimal Viable Product

Insight
Clarify jobs to be done
Result from test dashboard

Ideation
Business model canvas – Adapting to lessons learned

Build (prototype)
Minimal viable product
Test dashboard – build

Test
Test dashboard – test

Continuous Development

Insight
Jobs to be done interviews
Value gained by avid fans

Ideation
What can be added/removed
Business model canvas – adapting to lessons learned

Build (prototype)
Ongoing lean start-up – build

Test
Ongoing lean start-up – Test

We are in the process of expanding the toolbox. Please check back for updates.