Tools
Learning more
To a majority of people Freemium is counterintuitive. For this very reason the first category is complied of tools that help you understand it.
Examining potential
The next step is to figure out if and how Freemium can make sense for your company or business. These tools can help you do just that.
Case Studies
Flat World Knowledge
The company produces college text books and offers it to students to read online for free. They make profit by selling physical books, audio books and other premium products.
Common Craft
Common Craft produces original education videos that are freely distributed over the internet. They generate revenue from High-Definition version and referrals.
Dr. Horrible’s Sing Along Blog
Free:Online show via youtube
Paid:DVD and Itunes versions + merchandise .
Motoboy
Free: Music downloads directly from his site
Paid: CDs, iTunes, concerts and special products,
Free: PDF versions of his books
Paid:Physical books
Bookmooch
Free: Facilitation of private book exchange
Paid: Books purchased through amazon
Free: 15 text messages a day
Paid: Unlimited text messages
The Keynote Speaker
Free: The work being done by the non-profit organization
Paid: The CEO/Founder giving an inspirational speech
The Business Book
Free: The book
Paid: Speaking and consulting in the areas of expertise
O’Reilly Publishing
Free: Books in digital form
Paid: The book in premium digital format or in physical forms.
Poetry Speaks
Free: Ability to read it online or hear the author read it for free
Paid: MP3 downloads or printed texts
Law Firm
Free: The ability to generate term sheets
Paid: Other services of the law firm
The Scholarly Lawyer
Free: A scholarly article
Paid: Services offered to clients in specific areas of law
Creating a freemium model
Designing and implementing a Freemium model includes a number of steps such as brainstorming the model and marketing the free (product/services).
Skype
Skype offers a free program that enables users to make calls between computers for free. They make profits when a small percentage of these users buy calls to regular phones.
Future case studies
The following is a list of case studies that will be appearing on this blog. Please feel free to suggest other possibilities. Contact me
The Blog
Free: Knowledge and advice through blog posts
Paid:Premium products
Monty Python
Free: 50 – 60 clips of some of the most popular skits.
Paid: DVD box set
Sita Sings The BLues
Free:The movie
Paid: Paid shows at cinemas, DVDs and merchandise
All products are attributed with an artist endorsed emblem.
Techno Brava
Free:The music on the CD (not entirely free but very close)
Paid:Parties and recordings from the party
Magnatune
Free: Music
Paid:Premium formats and the license to use the music in TV and films
Jonathan Coulton
Free:Music with a Creative Commons license
Paid: CDs, iTunes, concerts and karaoke versions of the tracks
John Freese
Free: Nothing
Paid: A large range of hilarious product, most see
Corey Smith
Free: Music downloads directly from his site
Paid: CDs, iTunes and concerts
Radiohead
Free: A low quality MP3 download for a limited time
Paid: CDs, iTunes and concerts
Nine Inch Nails
Free: Free download
Paid: Digital downloads, CD set and Deluxe editions
