What would your optimum freemium conversion rate need to be?
During the last few weeks I have read a few very interesting blog posts about freemium conversion rates.
As mentioned earlier, the principle of freemium is to give away a product for free to users who find value in the particular product. A certain number of these free users should then be converted into buyers of a premium product.
The articles mention different real world examples of conversion rates.
These inputs can help you form a decision about how high a conversion percentage you might achieve.
If you are considering implementing a freemium model, there is another consideration. How big a conversion rate would I need to break even?
The following download is a calculator that lets you experiment with what your conversion rate would need to be.
Break even conversion 1
In this version, you can only plot in one complimentary product. In version 1.1 you will be able to pilot in several complimentary products.
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Photo credit: ONER TUYLUOGLU
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