Recently I spoke to Alexander Kjeldorf who writes a blog about happiness at work. Here he writes some interesting posts about how we can get more happiness from a 9-5 routine. Check it out at www.positivesharing.com. The reason am writing about him here, is that his businesses model is a variation of freemium. He has a small business as a consultant in workplace happiness. Besides writing the blog he has written a book and regularly talks and consults within the area.
The book is available for free reading online. In case you want a PDF download or a hard copy (in book form), you will have to pay. Talking to Alexander he is very satisfied doing it this way. He also gave me some interesting numbers about his experiences.
45,000 unique visits to the book online
1,000 physical books sold
500 paid PDF downloads sold
In terms of conversion percentage it looks like this
Conversion from free book to PDF 1.1%
Conversion from free book to physical book 2.2%
Besides this he has also sold 4,000 copies of the book in Danish and a lot of lectures. His blog and the free online book have helped people find out more about him, and have also helped him sell books and lectures.
After talking to Alexander, there was one thought that stuck in my mind. Why not give away the PDF for free. As with most people looking into freemium, the decision on how much to give away for free seems to be an intuitive one - What seems right. At some point it might be interesting to take a deeper look into whether it could be profitable to also release the PDF for free.
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