Flickr

Flickr is one of the most popular platforms for sharing photos and videos which is very popular among bloggers who use it to host their images.

Flickr freemium model

Freemium Flickr
Free service(s):
• 300 MB monthly photo upload limit (30MB per photo)
• 2 video uploads each month (90 seconds max, 150MB per video)
• view the 200 most recent images
• up to 10 group pools
• smaller (resized) images accessible

 
Premium service(s):
• unlimited photo uploads (50MB per photo)
• unlimited video uploads (90 seconds max, 500MB per video)
• HD Video
• unlimited storage & bandwidth
• high-resolution original images
• up to 60 group pools
• ad-free browsing and sharing

Facts & figures:

• Flickr was acquired by Yahoo in 2005
• It has over 51 million registered members and 80 million unique visitors

Freemium takeaway(s):

• Free offer enabled Flickr to grow its user base exponentially fast and the strategic pricing of $25 a year provides them with enough customers, especially among photographers and photo enthusiasts, to keep the business profitable.

• Yet, there is a controversy over Flickr upgrades, as Wired article below summarizes many people feel Flickr is “keeping their images as hostages” and choose to pay the fee only to access full-sized originals or some older photo.
This should be avoided when implementing freemium business model as it can lash back at the company and make it lose users rapidly.

Links:

• Flickr Link

• Plans and pricing Link

• I Won’t Use Flickr Until They Release My Photo Hostages Link

• The Freemium Purchase Decision Link

• Flickr – Business Model Link

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