Freemium Blog» Freemium - A Blog About the Freemium Business Model http://www.freemium.org Thu, 29 Jul 2010 12:23:55 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 Text free http://www.freemium.org/blog/text-free/ http://www.freemium.org/blog/text-free/#comments Thu, 29 Jul 2010 12:23:55 +0000 Peter Froberg http://www.freemium.org/?p=1289
  • Should I give my book away for free?
  • 4 Kinds of Free
  • How Much Should Be Free, Drawing the Scarcity Line
    • ]]>     An application that lets you send text messages on the iPhone or iPod touch. They follow a model that is very normal for iPhone applications. The lite version of the application is free and the advanced version is offered for a price.

    In the case of text free, the lite version lets you send 15text messages a day, something that should satisfy most users however, for $6 you get the premium version of the application and free texting for one full year.

    Why is it interesting?

    Free:
    The Lite version that enables you to send 15 text messages a day free

    Premium:
    The full premium application that allows you to send unlimited text messages for one year

    More:
    It has been noted that about 18% of the free users end up buying the premium application.

    This is a prime example of freemium differentiated by an amount. Up to 15 messages a day is free and above that you pay. The most striking feature of this product is that the number of free messages offered per day is more than what people expect. The number of free messages is enough to draw in a large group. Other successful Freemiums in this area include the ‘Mailchimp’ and ‘dropbox’

    Related posts:

    1. Should I give my book away for free?
    2. 4 Kinds of Free
    3. How Much Should Be Free, Drawing the Scarcity Line

    ]]>     http://www.freemium.org/blog/text-free/feed/     The Keynote speaker http://www.freemium.org/blog/the-keynote-speaker/ http://www.freemium.org/blog/the-keynote-speaker/#comments Thu, 29 Jul 2010 12:22:03 +0000 Peter Froberg http://www.freemium.org/?p=1287
  • The scholarly lawyer
  • How to implement freemium, two conditions for success
    • ]]>     Many non-profit organizations have their founder or CEOs give inspirational speeches on achievements in their chosen fields or areas of specialization. This is a good way of generating income while spreading the word.

    Free
    The work being done by the non-profit organization

    Premium
    The CEO/Founder giving an inspirational speech

    Related posts:

    1. The scholarly lawyer
    2. How to implement freemium, two conditions for success

    ]]>     http://www.freemium.org/blog/the-keynote-speaker/feed/     The business book http://www.freemium.org/blog/the-business-book/ http://www.freemium.org/blog/the-business-book/#comments Thu, 29 Jul 2010 12:21:04 +0000 Peter Froberg http://www.freemium.org/?p=1285
  • Give you book away !! Open letter to Alex Osterwalder
  • Freemium in publishing
  • Should I give my book away for free?
    • ]]>     The mechanism behind the idea of freemium is stable in many non-fiction areas. This is particularly true in the case of business books. While a great number of books are freely available the authors generate significant amounts of money from speaking and consulting assignments.

    It is no surprise that many authors have taken cognizance of this and provided free copies of their books in an effort to garner more speaking and consulting assignments.

    Free:
    The book

    Premium:
    Speaking and consulting in the areas of expertise

    More:
    Examples of this business model include “The Virtual Handshake” by the linguist Steve Kaufmann, “Free” by Chris Anderson, “Go it alone” by Bruce Judson”, and “Happy hour is 9 to 4” by Alexander Kjerulf.

    Actually the books are often offered for a small price. However, the revenue generated is so little that it might as well be offered or considered free

    Related posts:

    1. Give you book away !! Open letter to Alex Osterwalder
    2. Freemium in publishing
    3. Should I give my book away for free?

    ]]>     http://www.freemium.org/blog/the-business-book/feed/     O’Reilly Publishing http://www.freemium.org/uncategorized/o%e2%80%99reilly-publishing/ http://www.freemium.org/uncategorized/o%e2%80%99reilly-publishing/#comments Thu, 29 Jul 2010 12:20:10 +0000 Peter Froberg http://www.freemium.org/?p=1283
  • Open publishing, a great 4 minute video.
  • Freemium in publishing
    • ]]>     O’Reilly is a publisher of technical books. They are amongst the first publishers that allowed the free downloads of some of their books online

    Free:
    Books in digital form

    Premium:
    The book in premium digital format or in physical forms. Besides this they are very good at monetizing the content of books in many different ways. Watch the video to get a fair idea

    More:

    Tim O’Reilly makes the argument for Open Publishing @ TOC 2009 from Open Publishing Lab @ RIT on Vimeo.

    Related posts:

    1. Open publishing, a great 4 minute video.
    2. Freemium in publishing

    ]]>     http://www.freemium.org/uncategorized/o%e2%80%99reilly-publishing/feed/     Poetry speaks http://www.freemium.org/blog/poetry-speaks/ http://www.freemium.org/blog/poetry-speaks/#comments Thu, 29 Jul 2010 12:12:59 +0000 Peter Froberg http://www.freemium.org/?p=1281
  • Freemium in poetry - poetryspeaks.com
  • Paulo Coelho
  • Give you book away !! Open letter to Alex Osterwalder
    • ]]>     Poetry speaks supplies poetry online. Readers can read the poem or hear the author recite it online for free. If you want it downloaded in the MP3 format or want a printed version then you have to pay for it.

    Free:
    Ability to read it online or hear the author read it for free

    Premium:
    MP3 downloads or printed texts

    More:
    Poetry speaks started as books with CDs where you could hear the poet read. The great success of these books led to this new innovative platform.

    Related posts:

    1. Freemium in poetry - poetryspeaks.com
    2. Paulo Coelho
    3. Give you book away !! Open letter to Alex Osterwalder

    ]]>     http://www.freemium.org/blog/poetry-speaks/feed/     Law firm (online term sheet generator) http://www.freemium.org/blog/law-firm-online-term-sheet-generator/ http://www.freemium.org/blog/law-firm-online-term-sheet-generator/#comments Thu, 29 Jul 2010 12:08:24 +0000 Peter Froberg http://www.freemium.org/?p=1276
  • Freemium in law firm
  • Online freemium panel at Google I/O
  • Corey Smith
    • ]]>     What did they do?
    Wilson, Sonsini, Goodrich, and Rosati one of silicon valley’s dominant law fims have created a free term sheet generator.
    It is a modified version of the tool they use internally. Based on your input it generates a document similar to the one you would normally pay for.

    Free:
    The ability to generate term sheets

    Premium:
    Other services of the law firm

    See more on their webpage
    http://www.wsgr.com/wsgr/Display.aspx?SectionName=practice/termsheet.htm

    or

    http://www.startupcompanylawyer.com/2009/04/22/wsgr-online-venture-financing-term-sheet-generator/

    Related posts:

    1. Freemium in law firm
    2. Online freemium panel at Google I/O
    3. Corey Smith

    ]]>     http://www.freemium.org/blog/law-firm-online-term-sheet-generator/feed/     The scholarly lawyer http://www.freemium.org/blog/the-scholarly-lawyer/ http://www.freemium.org/blog/the-scholarly-lawyer/#comments Thu, 29 Jul 2010 12:07:12 +0000 Peter Froberg http://www.freemium.org/?p=1274
  • People to Follow
  • The business book
    • ]]>     The example used by Yohai Benkler in his great book “The wealth of Network”.
    Scholarly lawyers have for long been writing articles for little or no money in order to get consultancy business from firms and individuals in their area of specialization.

    This is perhaps the archetypical case showing that such models work has been around for a while even before the advent of the internet.

    Free:
    A scholarly article in a specialized area of law e.g. Criminal law, constitutional law or Tax law

    Premium:
    Services offered to clients in specific areas of law

    More:
    See more about Yohai Benklers great book on this page.
    I especially recommend the second chapter: Some Basic Economics of Information Production and Innovation

    Related posts:

    1. People to Follow
    2. The business book

    ]]>     http://www.freemium.org/blog/the-scholarly-lawyer/feed/     The Blog http://www.freemium.org/blog/the-blog/ http://www.freemium.org/blog/the-blog/#comments Thu, 29 Jul 2010 12:05:01 +0000 Peter Froberg http://www.freemium.org/?p=1272
  • Birth of a blog roll
  • Freemium example - Chief Happiness Officer
  • Who should use freemium?
    • ]]>     Experts from various fields have now begun to give their knowledge for free using blog as a medium. A great example of value being given away every day is Chris Brogan’s new book Social Media 101, Guy Kawasaki’s Reality check or the books of Seth Godin. While these are just few of the many examples of bloggers that share a great deal of value free on the blog. These blogs illustrate the point from the number of people who regularly read the blogs and later on go on to buying the books written by these bloggers.

    Free:
    Knowledge and advice through blog posts

    Premium:
    Premium products that are sold can range from consultancy to physical products. Successful bloggers often drive (traffic) business to their other business, whatever that might be.

    Related posts:

    1. Birth of a blog roll
    2. Freemium example - Chief Happiness Officer
    3. Who should use freemium?

    ]]>     http://www.freemium.org/blog/the-blog/feed/     Common Craft http://www.freemium.org/blog/common-craft/ http://www.freemium.org/blog/common-craft/#comments Thu, 29 Jul 2010 12:04:00 +0000 Peter Froberg http://www.freemium.org/?p=1270
  • Common Craft’s Business model, Freemium Case
  • Nine inch nails – Ghosts I – IV
    • ]]>     They produce a range of very popular and high quality explanatory videos explaining topics of general interest like ‘the financial crisis’ to ‘RSS feeds’ all the videos are in a 3 minute format.

    A lot of time and considerable talent goes into making these clips that are freely available online. Previously they used this a promotion to get orders for custom videos from corporate clients. However, now they generate revenue from selling corporate licenses and through a referrals to other agencies that are also in the business of making explanatory videos.

    Free:
    Free videos explaining everything from ‘Twitter’ to ‘The US presidential elections’

    Premium:
    Licensed High Definition versions for individual, educational or intranet use.
    They also generate revenue from referring potential customers for custom videos to other providers in the same business.

    Related posts:

    1. Common Craft’s Business model, Freemium Case
    2. Nine inch nails – Ghosts I – IV

    ]]>     http://www.freemium.org/blog/common-craft/feed/     Monty Python http://www.freemium.org/blog/monty-python/ http://www.freemium.org/blog/monty-python/#comments Thu, 29 Jul 2010 12:02:56 +0000 Peter Froberg http://www.freemium.org/?p=1268
  • The Full Monty
  • Common Craft
  • Freemium calculation, music example
    • ]]>     In late 2008 Monty Python announced that they are going to release the complete range of full quality clips on YouTube (see the hilarious as always announcement)
    http://www.youtube.com/watch?v=OGqX-tkDXEk–
    many rights holders are going that extra mile and expending all the energy in making sure that their content is taked down from YouTube. Monty Python did the exact opposite. They replaced some of the most popular pirated clips with high quality clips. This resulted in generating attention and sales of their box sets.

    Free:50 – 60 clips of some of the most popular skits.

    Premium:
    DVD box set

    Related posts:

    1. The Full Monty
    2. Common Craft
    3. Freemium calculation, music example

    ]]>     http://www.freemium.org/blog/monty-python/feed/