Freemium Blog

- There is a lot of free stuff, how do we make people chose our free stuff ? - Have do we move people from free to buying ? In this short video, Seth Godin has some great concise answers to these questions. The video is recorded by Ron Hogan and featured on http://www.mediabistro.com. ... Read More

Smashing pumpkin has decided to released their latest album for free.As it is explained on their blog, the music will be completely free: Free will mean free, which means you won’t have to sign up for anything, give an email address, or jump through a hoop. You will be able to go and take the song or songs as you wish, as many times as you wish. Diving into freemium with a great free product, they intent to make money from selling “highly limited edition EP’s” and possibly a range of other products. Following in the footsteps ... Read More

The increasing use of “Free” in business models, as described by Chris Anderson in his book by the same name has created a lot of debate. This is important as it clearly illustrates that the logic behind ‘Free’ as a concept is not understood intuitively by many. As a result most business will not, unfortunately, realize the potential of this revolutionary concept and adapt in time. Very few organizations will really understand the true potential and adapt. However, the unused potential will leave enough room for incumbents. The ... Read More

Experience shows that it can be very profitable to use the Creative Commons license. This is yet another reason to adopt this concept. In his most recent book “Free” Chris Anderson explains convincingly how free has become an integral part of today’s business model. This book, ‘Free’, is going to create quiet a business buzz and help promote creative commons given Mr. Anderson’s proven ability in doing so. Needless to say that I am myself a big fan of Creative Commons, as it provides the infrastructure that enables people to access ... Read More

Dennis Bailey has a business that is an interesting example of a freemium model. He shares free beginner banjo lessons via Youtube, while he sells personal Skype based ... Read More

Business models in a world that has no scarcity of food. What would restaurants business model look like if food fell from the sky? Recently I thought over an old celebrated children’s book called “Cloudy with a Chance of Meatballs” The basic story is about a town where food falls from the sky. So, instead of rain they get juice, hamburgers and broccoli. While the story is interesting, I was especially drawn to the page that portrays a local restaurant. In this restaurant there is no roof and the food drops directly inside. How would ... Read More

Photo: Moneysox Frankly, yes I do think that you should give a PDF version of your book for free, as it not only makes sense but experience shows that it works too. Presently I am helping a first time Danish author figure out how he could use the social web and freemium principles with relation to his first book. The main thing that I am impressing upon him is to make a pdf version of his book available for free online. How does it make sense? Any successful professional author will vouch for the fact that the biggest fear a first time non ... Read More

In a day or two, I will receive my copy of “Free, The Future of a Radical Price” It has been talked about a lot and i look forward to reading it. In a week or so, I will write more about it. Until then you can watch this video, where he talks about the subject. ... Read More

What businesses have freemium potential? What is the freemium potential of your company? The freemium concept is thankfully catching up and today more and more companies are using the freemium model. Initially it was extensively used exclusively by the Information technology and Internet companies. But with the costs of digital duplications coming down drastically more businesses from diverse areas are moving into this area The freemium concept due to its inherent nature calls for a high quality product that can be duplicated digitally. ... Read More

Many businesses offer exclusivity as a central theme of their value proposition in their business model. This same theme of exclusivity can also be a part of the premium offer in a freemium business model. When you buy a business class ticket, you not only buy great food and a comfortable seat, but you also pay to keep others out. The value addition in case of a business class ticket comes in the form of not having to sit beside a screaming baby and being around people from the same demographic profile as you. If you attend a $1.000 ... Read More