Freemium Blog

The album Ghosts I – IV was made available freely online and the band generated revenue from other means like selling products that ranged from $5 paid downloads to $300 super-deluxe edition download. Besides this the band also generated incremental revenue from concerts and merchandise, etc. When the album was freely available the band generated substantial revenue and according to some reliable estimates the total revenue generated was more than what they could have generated from a traditional release. Free: The entire track of 36 was ... Read More

Great video with some good points about different aspects of online ... Read More

What did they do? The best selling author allows readers to download his books for free. This started when his celebrated book ‘The Alchemist’ was selling very poorly in Russia, only around 1000 copies. It was then that he decided to put it online and within a year it sold 10,000 copies and in two years 100000 copies and in a few more years he sold several million copies of his different books. All this without any additional promotion, Mr. Coelho attributes this phenomenal success to the free availability of his books online. Free All ... Read More

Moto Boy, a Swedish musician lets you download tracks for free and sells a range of interesting products. Besides concerts, CDs and other merchandise he sells interesting items such as deluxe packages and a wind up limited edition music boxes. Free Music downloads directly from his site Paid CDs, iTunes and Concerts. As well as special products, such as deluxe packages, and a wind up music songs playing one of his ... Read More

What did they do? In the year 2008 TV and Movie director Joss Whendon created a 3 part 43 minute musical TV show. It was made on a modest budget of just over $200 which was essentially possible as all the actors and other key people worked for free with the promise to share the revenue generated. It is one of the very few of first cases where members of the traditional TV industry produced a show for free viewing on the web. Free The show online via YouTube Premium DVD, iTunes sales, and merchandise from ... Read More

Unfortunately I was not able to go to the recent Freemium Summit, 8800 KM is a bit far for a one day event. Yet it seems to have been a very interesting event and fortunately a lot of the knowledge from the summit is starting to spread around the web. In this post i have tried to gather interesting bits from different sources, as more come up I will be sure to add them. What are your thoughts about the summit ? Do you have any interesting posts i have missed or some reflections ? Blog posts Recap from The Freemium Summit 2010 (Using what was ... Read More

Great presentation by Matt Brezina from Xobni, about the lessons learned in using a freemium model. Freemium ain't new. It's just a new word. (Freemium Summit Presentation, Matt Brezina, Xobni) View more presentations from Matt ... Read More

A great video from the O’Reilly TOC conference, Where Jeff Gomez talks about telling a story across multiple media platforms. (thanks to Gerd Leonhard for linking to these great talks) We all know that franchises such as Star Wars and High school musical have been great at telling stories and generating revenue across multiple media platforms. Jeff, the worlds foremost cross media producer, talks about how use transmedia to create immense loyalty and new revenue. This makes a lot of sense thinking about free content and the freemium ... Read More

Newspapers are at the crossroads in their lifecycle – either they innovate or die a slow agonizing death. (see videos at the bottom of this post) Recently I spoke to Juan Senor of Innovation about the future of newspapers. Juan Senor makes a living from telling news organizations the strategies they need to adopt to survive in this new world order. And from the discussions it is clear that he has told the newspapers that although they wont die they still need to innovate and change the way they do business if they want to survive ... Read More

I am generally a big fan of the business model tools developed by Alexander Osterwalder (more about this next week) Last week he posted a presentation where he goes through the transformation of the music industry. Describing how attention is a commodity and attention is the new scarcity. It is definitely worth a look, and remember to chose the full screen option so you can read the post it’s. The Music Industry - what's broken (excerpt of a keynote) View more documents from Alexander ... Read More