A great video from the O’Reilly TOC conference, Where Jeff Gomez talks about telling a story across multiple media platforms. (thanks to Gerd Leonhard for linking to these great talks)
We all know that franchises such as Star Wars and High school musical have been great at telling stories and generating revenue across multiple media platforms.
Jeff, the worlds foremost cross media producer, talks about how use transmedia to create immense loyalty and new revenue.
This makes a lot of sense thinking about free content and the freemium business model. If i story is successfully told across different platforms, some of these might be free and some paid.
While he is not a great speaker, there are a lot of great points in there and it is definitely worth the 22 min. (I have started the video where he starts talking about transmedia, before that he talks about his own story and work.)
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