Experts from various fields have now begun to give their knowledge for free using blog as a medium. A great example of value being given away every day is Chris Brogan’s new book Social Media 101, Guy Kawasaki’s Reality check or the books of Seth Godin. While these are just few of the many examples of bloggers that share a great deal of value free on the blog. These blogs illustrate the point from the number of people who regularly read the blogs and later on go on to buying the books written by these bloggers.
Free:
Knowledge and advice through blog posts
Premium:
Premium products that are sold can range from consultancy to physical products. Successful bloggers often drive (traffic) business to their other business, whatever that might be.
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