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0 Comments | Jul 29, 2010

Text free

An application that lets you send text messages on the iPhone or iPod touch. They follow a model that is very normal for iPhone applications. The lite version of the application is free and the advanced version is offered for a price.

In the case of text free, the lite version lets you send 15text messages a day, something that should satisfy most users however, for $6 you get the premium version of the application and free texting for one full year.

Why is it interesting?

Free:
The Lite version that enables you to send 15 text messages a day free

Premium:
The full premium application that allows you to send unlimited text messages for one year

More:
It has been noted that about 18% of the free users end up buying the premium application.

This is a prime example of freemium differentiated by an amount. Up to 15 messages a day is free and above that you pay. The most striking feature of this product is that the number of free messages offered per day is more than what people expect. The number of free messages is enough to draw in a large group. Other successful Freemiums in this area include the ‘Mailchimp’ and ‘dropbox’

Related posts:

  1. How Much Should Be Free, Drawing the Scarcity Line
  2. 4 Kinds of Free
  3. Should I give my book away for free?
  4. Your conversion rate
  5. The behavioral effect of FREE:

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