For a period of time they allowed their fans to download a low quality version of their album “In Rainbows” freely and legally
They are the ones who brought in the idea of giving music for free to their mainstream audience. Although they did not share as much as others it is quite interesting to look at the effects of this limited sharing model.
Free
A low or average quality MP3 was made available as download on their homepage
Premium
They encouraged fans to pay $5 for the download of the high quality version
A conventional CD
Concert and merchandise
More:
Radiohead describes the model as an experiment. As of now the album is not available on the website for download the experiment did prove successful.
Approximately 38% did pay an average $6
http://www.comscore.com/Press_Events/Press_Releases/2007/11/Radiohead_Downloads–
Besides this their manager claims that the album has definitely sold more because of the availability of the free download
http://www.nytimes.com/2008/01/10/arts/music/10radio.html
he also mentioned that the sale of concert tickets also saw and upswing due to the free downloads.
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