What did they do?
The best selling author allows readers to download his books for free. This started when his celebrated book ‘The Alchemist’ was selling very poorly in Russia, only around 1000 copies. It was then that he decided to put it online and within a year it sold 10,000 copies and in two years 100000 copies and in a few more years he sold several million copies of his different books. All this without any additional promotion, Mr. Coelho attributes this phenomenal success to the free availability of his books online.
Free
All his books in a range of different formats in many languages
See http://paulocoelhoblog.com/pirate-coelho/
Premium
Physical books
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