They produce a range of very popular and high quality explanatory videos explaining topics of general interest like ‘the financial crisis’ to ‘RSS feeds’ all the videos are in a 3 minute format.
A lot of time and considerable talent goes into making these clips that are freely available online. Previously they used this a promotion to get orders for custom videos from corporate clients. However, now they generate revenue from selling corporate licenses and through a referrals to other agencies that are also in the business of making explanatory videos.
Free:
Free videos explaining everything from ‘Twitter’ to ‘The US presidential elections’
Premium:
Licensed High Definition versions for individual, educational or intranet use.
They also generate revenue from referring potential customers for custom videos to other providers in the same business.
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