What is freemium ?

The term freemium is coined using two words ‘Free’ and ‘Premium’. It describes a business model where in you give away a core product for free and then generate revenue by selling premium products to a small percentage of free users.

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Freemium math

“We are looking into creating a freemium model and are interested in knowing what conversion rate we can expect so we can see if the math makes sense.” I of → more

Freemium Jobs-to-be-done

When talking about freemium, one of the questions I get most often is “How do we decide which technical features to make free and which to make premium?” My → more


Is freemium relevant for your company ?

The freemium concept is thankfully catching up and today more and more companies are using the freemium model → more

Resources - 37 freemium links

The following are a few books, videos and blog posts that can be a great inspiration and provide invaluable knowledge for working with the freemium model. → more

Browse our 64 Freemium cases and counting...

App & Games (16)


Gameloft is one of the most popular video game developers and pub → more

Xbox 360 Live

The Xbox 360 is one of the most popular video game consoles in th → more See all 16 cases in
App & Games

Music & Video (14)

Smashing Pumpkins

The Smashing Pumpkins is an alternative rock band from Chicago, U → more


Pandora is personalized radio service that plays music based on e → more See all 14 cases in
Music & Video

Online services (16)


FreshBooks is an online invoicing software for freelancers, small → more


Flickr is one of the most popular platforms for sharing photos an → more See all 16 cases in
Online services

Online/Offline (8)


Starbucks is the largest coffeehouse company in the world, with 2 → more


FreedomPop is a free internet provider which offers 4G wireless i → more See all 8 cases in

Publishing & Education (10)

Paulo Coelho

Paulo Coelho is one of the most widely read authors in the world → more

New Charter

New Charter University is a private, accredited online university → more See all 10 cases in
Publishing & Education


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