What is freemium ?

The term freemium is coined using two words ‘Free’ and ‘Premium’. It describes a business model where in you give away a core product for free and then generate revenue by selling premium products to a small percentage of free users.

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Freemium Numbers

Many newcomers to freemium have a tendency to focus on the conversion rate between the free and the premium product. Yet this is a far to narrow focus In order → more

Freemium Jobs-to-be-done

When talking about freemium, one of the questions I get most often is “How do we decide which technical features to make free and which to make premium?” My → more


Is freemium relevant for your company ?

The freemium concept is thankfully catching up and today more and more companies are using the freemium model → more

Resources - 37 freemium links

The following are a few books, videos and blog posts that can be a great inspiration and provide invaluable knowledge for working with the freemium model. → more

Browse our 67 Freemium cases and counting...

App & Games (17)


Evernote is a very interesting example of a freemium business mod → more


Gameloft is one of the most popular video game developers and pub → more See all 17 cases in
App & Games

Music & Video (14)

Nine inch Nails

Nine inch nails was one of the first bands to actively embrace Th → more

Smashing Pumpkins

The Smashing Pumpkins is an alternative rock band from Chicago, U → more See all 14 cases in
Music & Video

Online services (17)


Linkedin is one of the classical examples of a successful freemiu → more


FreshBooks is an online invoicing software for freelancers, small → more See all 17 cases in
Online services

Online/Offline (8)


In this case you will learn more about a very interesting company → more


Starbucks is the largest coffeehouse company in the world, with 2 → more See all 8 cases in

Publishing & Education (11)


In this case you will be able to read more about a company that p → more

Paulo Coelho

Paulo Coelho is one of the most widely read authors in the world → more See all 11 cases in
Publishing & Education


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